Le 11 mai dernier, lors de son webinaire Meta Business, Meta a annoncé AI Sandbox, un produit basé sur l’IA générative conçu à l’intention des annonceurs ainsi que de nouvelles fonctionnalités pour sa suite d’outils d’automatisation Meta Advantage+. AI San...
En juin 2022, Meta déclarait vouloir “élargir son travail sur l’équité ses publicités”. Le 9 janvier dernier, l’entreprise a annoncé le lancement aux Etats-Unis de Variance Reduction System (VRS, ou système de réduction des écarts), une nouvelle technologi...
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