Last year, Jaguar Land Rover announced its "Reimagine" strategy to produce all its models in 100% electric mode by 2030, intending to create a new environmental and societal standard. To this end, it has opened up collaborations, the latest of which it has just announced is a partnership with NVIDIA, a leader in AI and microprocessors, to develop next-generation AI-based automated driving systems via the NVIDIA Drive platform. Jaguar and Land Rover are two brands that evoke luxury and sport. The Jaguar Land Rover (JLR) Group was founded in 2013 by India's Tata Motors, which had bought both companies from Ford in 2008. While the group's sales were good, especially in 2017, they then fell off due to a lack of quality and reliability. The impact of covid-19 with the shortage of semiconductors amplified the problem. Thierry Bolloré, appointed CEO in 2020, launched the "Reimagine" strategy to rebrand the group and "reinvent modern luxury" in February 2021. In it, he announced that all Jaguar and Land Rover models would be available in 100% electric mode by 2030 and that the group would unveil its first all-electric Land Rover model in 2024. It also revealed that JLR aims to become a net zero carbon company in its supply chain, products and operations by 2039.

The JLR-NVIDIA Partnership

The agreement signed between NVIDIA and Jaguar Land Rover will allow the latter to integrate the NVIDIA Drive Hyperion 8 platform into all of its electric vehicles starting in 2025. NVIDIA Hyperion 8 provides AI systems for driving, parking, driver and occupant monitoring, and advanced visualization of the vehicle environment. This computing architecture accelerates the development, testing and validation of autonomous driving models by integrating DRIVE Orin-based AI computations with a variety of sensors including twelve exterior cameras, three interior cameras, nine radars, twelve ultrasonic modules, a front-end lidar sensor and a lidar sensor for ground-truth data collection. DRIVE Hyperion integrates a complete software stack for autonomous driving (DRIVE AV) as well as driver monitoring and visualization capabilities (DRIVE IX), which can be upgraded directly to add new features and capabilities throughout the vehicle's life cycle.

Joint development

Jaguar Land Rover will also leverage data center solutions developed in-house with NVIDIA DGX supercomputers for AI model training as well as NVIDIA Omniverse-based DRIVE Sim software for accurate, real-time physics simulation. Jaguar Land Rover's software-defined capabilities and end-to-end verification and validation architecture will enable the delivery of innovative assisted and automated driving services throughout the life of the vehicle via over-the-air software updates. Thierry Bolloré, chairman and CEO of Jaguar Land Rover, said:
"Collaborating and sharing knowledge with industry leader NVIDIA is key to achieving our Reimagine strategy, setting new benchmarks in quality, technology and sustainability. Jaguar Land Rover will become the creator of the world's most sought-after luxury vehicles and services for the most demanding customers. Our long-term strategic partnership with NVIDIA will open up a world of potential for our future vehicles as the company continues its transformation into a truly global digital powerhouse."
For his part, Jensen Huang, founder and CEO of NVIDIA, said:
"Next-generation cars will transform the automobile into one of the largest and most advanced technology industries. Fleets of software-defined programmable cars will offer new features and services throughout the life of the vehicles. We are excited to partner with Jaguar Land Rover to reinvent the future of transportation and create the most advanced cars."
Jaguar Land Rover will phase out production of its current models to focus on all-electric vehicles. Translated from Jaguar Land Rover et NVIDIA annoncent un partenariat

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