"Compliance with these requirements makes it possible to reconcile the necessary consumer protection with service innovation, as artificial intelligence is now an essential tool for building new value propositions for policyholders. It is essential that everything is done to avoid potential risks that would be linked to an unreasonable use of AI in insurance. The deployment of AI can only be envisaged in compliance with ethical principles shared by all."
A positive deployment
In the insurance sector, artificial intelligence is used to automate repetitive and time-consuming tasks: risk assessment, premium calculation, estimating the cost of claims... France Assurance recognizes the benefits brought by AI, which allows to offer more personalized services and products. Among these benefits, it cites the: - 24/7 conversational chatbots to respond to online requests ; - Automated email parsing and authentication systems for faster processing (preparing response elements to be reviewed by the customer advisor) ; - Rapid automated management solutions for small auto claims, with AI processing of the image of the wrecked vehicle; - Analysis of data from connected objects (fall detector, water leak detector...) to trigger a human intervention.Insurers' proposal for an ethical AI
Insurers are unanimous on the need to implement a reasoned AI that respects the ethical principles they share. They consider that an ethical AI in insurance must be : - supervised by humans: an AI that assists employees without replacing them ; - unbiased: AI that preserves fairness in decision making for all; - transparent and explainable: an AI that provides expertise without being a "black box". Many French and European rules already set a framework and limits to the use of data by insurance companies (RGPD, CNIL...) In April 2021, the European Commission unveiled its draft regulation on the ethical use of AI and is expected to legislate on AI liability in 2022.While insurers support the establishment of a European regulatory framework for the ethical use of artificial intelligence, they consider it absolutely crucial to avoid disproportionate measures, such as the "high-risk AI" classification applied indiscriminately to the entire insurance sector. "Artificial intelligence must remain, for insurance companies, an opportunity for innovation put at the service of their customers." Translated from France Assureurs prône l'utilisation d'une IA éthiqueOur articles will then appear first in Google Top Stories.
