Fnac Darty said in late February that it had entered into a new cloud and data partnership with Google, which will enable it to accelerate its digital transformation and thus improve its online services. In addition, the group has begun testing Google's "Cloud Retail Search", a solution designed to help customers find products more easily in its stores. This collaboration should enable the company to achieve the objectives of its strategic plan "Yesterday" and in particular that of "embodying the new standards of tomorrow's winning omnichannel retail".
Online commerce first developed in France thanks to the Minitel. It mainly benefited mail order companies such as 3 Suisses, La Redoute, Camif... Then the arrival of the Internet allowed e-commerce sites such as Amazon, Cdiscount, eBay to make a place for themselves in retail. Ordering online has become a way of life and this approach has been accentuated during the pandemic. At the same time, the consumer has become more demanding: he wants to be delivered quickly, compares prices, expects relevant advice and is increasingly concerned about the durability of products.
The major retail groups often sell the same products, whether they are smartphones or washing machines, differentiating themselves from others is essential and all are looking to improve their offer.
Fnac Darty's Everyday strategic plan.
In February 2021, the group announced its "Everyday"plan, which revolutionizes the place of advice, sustainability and service at the heart of the daily lives of all its everyday life of all its customers". Enrique Martinez, CEO of Fnac Darty, said at the time:"Everyday is a particularly ambitious plan, which commits us to an unprecedented disruptive approach while accelerating the deployment of our omnichannel model. This new strategic plan is our response to the increasing digitalization of consumption, the proven importance of human contact on a daily basis and the imperative need to work towards a form of consumption that is more in line with social and environmental issues. environmental issues. As a recognized omnichannel leader, Fnac Darty will build its future by reinventing the way it serves its customers by 2025. To this end, we will invest in our digital ecosystem, to emphasize the advice and recommendations that are the strength of our brands, and to make the customer experience more fluid. Through our actions in favor of product sustainability, we will engage our customers and partners in a more sustainable consumption. sustainable consumption. Finally, we will reinforce a trusted daily customer relationship, based on the use of a new subscription-based support service for the home."The partnership with Google Cloud will enable the group to achieve the goals of this plan.