Facebook, one of the most influential social platforms in the world, is a subsidiary of Meta Platforms, Inc., an American company founded by Mark Zuckerberg in 2004. Since its inception, Facebook has established itself as a major player in the field of social networks, amassing several billion users across the globe. The social network allows users to share personal information, photos, videos, and interact through messages and comments. Its business model primarily relies on targeted advertising, leveraging user data to optimize ad targeting.
Over the years, Facebook has diversified its activities. The platform has become an essential tool for digital marketing, offering businesses sophisticated tools to reach their target audiences. Its expertise is not limited to advertising; Facebook has also developed e-commerce features, enabling businesses to sell directly through the platform.
In terms of technology, Facebook has invested heavily in artificial intelligence (AI) and machine learning. These technologies are used to enhance user experience, notably through recommendation algorithms that personalize the content displayed on users' news feeds. Content moderation, a crucial issue for social networks, also benefits from AI advancements, allowing for the detection and removal of inappropriate or illegal content.
Recently, Facebook, under the aegis of Meta, has launched several initiatives focused on AI. Meta AI, the company's conversational assistant, illustrates the company's commitment to the development of generative AI. Although promising, Meta AI has raised concerns regarding the collection of personal data, being the most intrusive according to a study by Surfshark, collecting 32 types of data out of 35 possible.
Furthermore, Facebook has integrated its AI assistant into its platforms, such as Instagram and WhatsApp, raising questions about user transparency and consent. Despite this, Meta continues to innovate with projects like the Waterworth submarine cable, aiming to improve global connectivity to support AI innovation.
Facebook operates in a constantly evolving technological ecosystem, where competition is intense, notably with giants like Google, Amazon, and Microsoft. The company stands out with its vast user network and its ability to effectively monetize its services through targeted advertising. However, it must also navigate a complex regulatory environment, especially in Europe, where laws like the GDPR impose restrictions on the use of personal data.
Despite these challenges, Facebook remains a leader in the field of social networks, largely due to its ability to innovate and adapt to new technological trends and user expectations.
Facebook recently announced the suspension of the use of European users' personal data for training its AI models, following the strict regulations implemented by the European Union. This decision shows the growing influence of European regulators on the operations of large tech companies.
In response to criticisms about the lack of transparency, Facebook has also taken steps to improve the moderation of hateful content on its platform, in line with the recommendations of the European Commission. These efforts are part of a broader strategy to strengthen user trust and ensure responsible use of its technologies.
In conclusion, Facebook continues to be a key player in the global technological landscape. Although faced with regulatory and ethical challenges, the company strives to push the boundaries of innovation while committing to uphold data privacy and security standards.
Facebook est une société américaine créée en 2004 par Mark Zuckerberg. Initialement concentrée sur le réseau social Facebook, la compagnie a racheté Instagram en 2012, ainsi que WhatsApp et Oculus VR en 2014.
51 articles liés à cet acteur
Meta AI is the most intrusive in collecting personal data, surpassing Google Gemini, according to a study by Surfshark. Meta AI collects 32 types of d...
The 2025 report by ThreatLabz reveals a transformation in the cyber threat landscape. While phishing attacks decline, their nature becomes more sophis...
The deployment of the Meta AI assistant across Meta platforms is gradual but consistent, raising serious transparency and privacy concerns according t...
Nearly a year and a half after its release in the United States, Meta announced the gradual launch of its AI assistant, Meta AI, in Europe. This marks...
MultiRay is currently employed in over 125 use cases at Meta and supports up to 20 million requests per second, or 800 billion per day . Its first mod...
Identifying illegal ads on the Internet more quickly and following up on them is one of four pilot projects assigned to FARI by Bernard Clerfayt, Belg...
Meta AI unveiled a new research project and showcased clips produced with Make-A- Video, an AI system that generates seconds-long videos from text pro...
It's often difficult for consumers to get clear, actionable information from companies about the security and privacy of their connected products. Tha...
When we do a search on the Internet, the search engine very often suggests the site of the community encyclopedia Wikipedia. It contains about 6.5 mil...
The "Ma thèse en 180 secondes" competition, inspired by the "Three minute thesis", conceived at the University of Queensland in Australia, is organize...
As part of the World AI Cannes Festival, Jeanick Brisswalter, President of the Université Côte d'Azur, will award the "Honorary Doctorate" to Yann LeC...
If the adoption of solutions based on artificial intelligence is progressing throughout the world, the question of data, its collection, its quality a...
