The European Union (EU) positions itself as a central player in the field of artificial intelligence (AI) and new technologies, particularly through its regulatory framework and strategic initiatives. The EU is actively working to structure the European technological ecosystem by promoting a responsible, ethical, and sustainable approach to AI, while strengthening its digital sovereignty.
The EU stands out for its commitment to establishing high standards in AI regulation. The entry into force of the AI Act marks a significant step in the governance of AI systems in Europe. This legislative framework aims to ensure the safety, transparency, and accountability of AI systems, while preserving the fundamental rights of citizens. The code of good practices for general-purpose AI models (GPAI), published by the European Commission, illustrates this desire to guide providers towards voluntary compliance with new regulations.
In parallel, the EU is working towards the democratization of AI through initiatives such as the "Osez l'IA" plan in France, which aims to integrate AI into all businesses by 2030. This plan is based on key pillars such as awareness, training, and support to promote the adoption of AI in the economic fabric.
The publication of the final version of the code of good practices for GPAI is one of the EU's notable recent contributions. This code, developed with input from over 1,000 stakeholders, is structured around three chapters focused on transparency, copyright, and the safety of advanced models. Although non-binding, it provides a pre-compliance framework that facilitates providers' alignment with the AI Act's requirements.
Furthermore, the EU is investing in projects aimed at reducing the environmental impact of digital technologies. UNESCO, in partnership with University College London, highlights strategies to reduce the energy consumption of large language models (LLMs), a crucial issue in the current context of ecological transition.
The EU asserts itself as a global leader in AI regulation and governance, emphasizing an ethical and responsible approach. This position is reinforced by strategic alliances with major technology players, as illustrated by partnerships between Orange Business and NVIDIA, or between Dataiku and NVIDIA, to integrate advanced solutions into European infrastructures.
The creation of the National Council for AI and Digital (CIAN) in France also demonstrates the EU's commitment to structuring a robust digital ecosystem capable of supporting the competitiveness of European businesses on the international stage.
Among the notable news, the EU recently launched a public consultation on high-risk AI systems, as part of the AI Act. This consultation aims to clarify the classification criteria and obligations of the involved actors, with the goal of publishing guidelines by February 2026.
Moreover, the EU supports the internationalization of quantum technologies, as demonstrated by the France Quantum 2025 Conference. This event brings together international experts to exchange views on technological advances and concrete applications of quantum technologies.
Finally, the EU continues to support technological innovation through strategic investments, particularly in the field of generative AI, which is increasingly integrated into marketing strategies in France and beyond, thus confirming its role as a catalyst in the digital transformation of European businesses.
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