Twitter, now known as X, is a social media platform that has undergone numerous transformations since its inception. Initially launched in 2006, it was acquired by Elon Musk in October 2022 for $44 billion and rebranded as X. The platform has become a central hub for real-time discussions, global events, and public debates. However, under Musk's leadership, it has faced financial challenges and upheavals in its business model, including a significant decline in advertising revenue due to controversial stances.
Twitter has always been recognized for its ability to disseminate information quickly and on a large scale. Its unique microblogging structure, limiting messages to a certain number of characters, has led to a form of concise and impactful communication. The platform was also a pioneer in the use of hashtags, allowing users to follow and participate in global conversations. With the acquisition by Elon Musk, X has integrated artificial intelligence features and has moved towards a more in-depth exploitation of the data generated by its users, now exceeding 600 million active users.
In 2025, X was acquired by xAI, the artificial intelligence laboratory led by Elon Musk, as part of a strategic transaction aimed at leveraging the vast amount of data generated by the platform. This acquisition aims to refine xAI's AI models, particularly with the Grok tool, a generative AI competing with ChatGPT. The platform has seen a modest recovery in its advertising revenue, partly thanks to its connections with influential figures like Donald Trump.
Twitter, or X, maintains an influential position in the technological ecosystem as the platform of choice for public discussions and news announcements. Its transformation under Musk has strengthened its role in the experimentation and development of AI technologies. The integration of X with xAI represents a unique fusion of social media and advanced artificial intelligence capabilities, creating synergies that could transform how data is used for AI development.
Recently, X has faced regulatory challenges, including complaints for violating the General Data Protection Regulation (GDPR) in Europe, following the use of users' personal data to train its AI models without explicit consent. This case has highlighted the tensions between rapid technological innovation and legal compliance, a delicate balance that many tech companies must manage. Furthermore, X continues to be involved in initiatives to moderate hateful and violent content, a crucial issue for social media platforms.
In conclusion, Twitter, under the X brand, remains a central and dynamic player in the social media and technology landscape, pursuing bold innovations while navigating an increasingly complex regulatory environment.
Twitter est un réseau social de microblogage géré par l'entreprise Twitter Inc. Il permet à un utilisateur d’envoyer gratuitement de brefs messages, appelés tweets, sur internet, par messagerie instantanée ou par SMS. Ces messages sont limités à 280 caractères.
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