TLDR : AI is transforming the job market, becoming essential across sectors, especially in creative fields, with a notable rise in AI-related job postings and new hybrid roles emerging.
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Held annually in Cannes since 1954, the Cannes Lions International Festival of Creativity brings together creative professionals, agencies, brands, tech platforms, and media to present, discuss, and celebrate the most innovative campaigns of the year. As the 2025 edition, which began last Monday, highlights GenAI, Dara Treseder, Chief Marketing Officer of Autodesk, presented the results of the first "AI Jobs Report," a study that directly resonates with the professions featured on the Croisette this week.
For this report, Autodesk, in partnership with GlobalData, analyzed nearly 3 million job postings in the design, manufacturing, architecture, engineering, media, and entertainment sectors published between 2022 and 2025.
From "Plus" to Prerequisite: AI Takes Center Stage
The era when AI was a mere additional asset seems to be over. By 2025, it has become a fundamental requirement across all sectors. The study reveals that mentions of AI in job postings have soared by over 640% since 2022, with a particularly marked increase since the beginning of the year.
Marketing and Advertising at the Forefront
The fields of communication are among the most impacted by AI. References in job ads increased by 238.9% in 2024 in marketing and advertising, and by 66.7% since early 2025. In the media and entertainment sector, the increase is as high as 291.8%. Now, AI is not just a tool for optimization but a true driver of creativity, personalization, and content strategy.
The Emergence of New Hybrid Professions
The rise of AI accompanies the creation of unprecedented professional profiles. The most sought-after are Chief AI Officer, AI Content Strategist, and Prompt Engineer. These roles reflect a shift towards hybrid professions, at the intersection of coding, strategy, and creativity.
Human Skills Remain Essential
Paradoxically, the more technologies advance, the more valuable soft skills become. The study highlights the importance of design, collaboration, leadership, and communication, now ranking among the top 10 most sought-after skills for AI-related positions.
Asia: The Epicenter of the AI Employment Boom
AI-related job offers are booming worldwide, but it's in Asia where the growth is most spectacular in Design & Make, with a 94.2% increase in 2025. North America follows closely (+88.9%) while South America shows a growth of +63.4%.Towards a Future Shaped by AI
Autodesk's report reveals a profound transformation in the job market. Far from being just a tool for innovation, AI is emerging as a driving force of change, reshaping job contours and calling on talents to reinvent themselves.