VivaTech 2025: Follow the Second Day's Program with ActuIA
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LVMH, or Moët Hennessy Louis Vuitton, is a globally renowned French company specializing in luxury. Led by Bernard Arnault, LVMH is an undisputed leader in the luxury goods sector, encompassing over 70 prestigious houses in various fields such as fashion, cosmetics, perfumes, wines and spirits, and watches and jewelry. Founded in 1987, the group has built an unparalleled reputation thanks to its ability to blend tradition and innovation, offering exceptional products that embody refinement and elegance.
LVMH stands out for its mastery of luxury trades, with expertise that spans from raw materials to distribution. The group is recognized for its unmatched know-how in creating high-quality products, integrating traditional artisanal techniques and modern innovations. Among its notable achievements, LVMH has established itself as a pioneer in high-end customer experience by integrating cutting-edge technologies to enhance the shopping experience and strengthen customer loyalty.
In 2025, LVMH continued to demonstrate its commitment to innovation by organizing the LVMH Innovation Award, which recognizes technological advancements in the luxury sector. This annual event, presented by Bernard Arnault at VivaTech, highlights the group's commitment to encouraging and integrating emerging technologies to meet the changing expectations of consumers. Moreover, LVMH has collaborated with start-ups specializing in artificial intelligence, such as the French company Aive, to optimize its creative and operational processes through the automation of video post-production.
LVMH holds a strategic position in the technological ecosystem, being both an influential player and a key partner for innovative start-ups. Through its targeted investments and collaborations with cutting-edge technology companies, LVMH continually pushes the boundaries of innovation in luxury. The group actively supports projects that integrate AI and machine learning to improve operational efficiency and enhance the customer experience. This positioning allows LVMH to remain at the forefront of the luxury industry by adopting technological solutions that strengthen its competitiveness.
In addition to its innovation initiatives, LVMH has recently strengthened its presence in the technology domain through strategic partnerships. The group has signed a contract with Google Cloud Platform to develop new cloud-based artificial intelligence and machine learning solutions. This collaboration aims to leverage the vast capabilities of cloud technologies to offer personalized and optimized services to its clients.
Furthermore, LVMH continues to invest in promising start-ups through its LVMH Innovation Award program, highlighting companies that use data and artificial intelligence to transform the luxury sector. Among these start-ups, MyCelebs and Suridata.ai stand out for their innovative solutions in human resource management and data protection.
In conclusion, LVMH remains an undisputed leader in the luxury industry thanks to its constant commitment to innovation and technology. By integrating the latest technological advancements into its operations, the group continues to redefine industry standards and reinforce its position as a pioneer in the world of luxury.
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