Founded in 1831 in Trieste, Generali is now one of the world's leaders in the insurance and asset management sector. Established in France since 1832, the Italian insurance company has firmly established itself as a major player in the market with a revenue of 15.6 billion euros in 2022. The company offers a wide range of insurance products, from health to provident, including assistance, property and liability, as well as wealth management and asset management solutions, thus meeting the needs of its 8 million individual, professional, and corporate clients.
Generali has distinguished itself by its ability to integrate innovation and technology into its operations to enhance efficiency and customer experience. Since 2016, it has collaborated with Shift Technology to strengthen its insurance fraud detection capabilities through artificial intelligence solutions. This collaboration has enabled Generali to achieve significant savings, reaching 40 million euros in 2023, with a short-term savings target of 50 million euros.
In 2023, Generali strengthened its partnership with Avanade, a digital solutions company, to accelerate its digital transformation. This partnership focuses on expanding robotic process automation (RPA) solutions and deploying new AI tools, including chatbots and voicebots, as well as automatic document processing tools. This initiative aims to improve operational efficiency, reduce workloads, and offer differentiating services to its clients.
Generali played a key role in the launch of Future4care, a start-up accelerator dedicated to digital health, in collaboration with Sanofi, Capgemini, and Orange. This project aims to support and accelerate the development of innovative e-health solutions, addressing the need for increased health sovereignty and the breaking down of barriers in the healthcare system. Future4care provides a collaborative workspace and a digital platform to facilitate networking and collective innovation.
In parallel, Generali actively supports initiatives focused on sustainability and social impact. For example, it has partnered with Mon Petit Placement to offer responsible investment portfolios, allowing clients to support social and environmental causes while optimizing their financial returns.
Generali positions itself as an innovative leader in integrating AI and digital technologies in the insurance sector. By collaborating with start-ups and tech companies, Generali has successfully modernized its operations and enhanced the customer experience. The partnership with Avanade and Shift Technology illustrates its strategy of using advanced technologies to optimize internal processes and strengthen its market competitiveness.
Recently, Generali has continued to strengthen its technological capabilities in fraud detection and process automation. The company is also exploring new opportunities to apply emerging technologies such as ChatGPT in its fight against fraud, demonstrating its commitment to staying at the forefront of technological innovation.
In a constantly evolving market context, Generali continues its efforts to adapt to new consumer and regulatory demands. By integrating digital solutions and closely collaborating with strategic partners, Generali positions itself to offer high-quality insurance services while optimizing operational efficiency and strengthening its resilience against future challenges.
In summary, Generali continues to prove its ability to innovate and adapt in a rapidly changing sector, leveraging its long-standing experience and strategic partnerships to offer modern and effective insurance solutions to its clients worldwide.
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