Carrefour

Founded in 1959, Carrefour is one of the largest retail groups in the world, with a significant presence in Europe, Latin America, and Asia. The group operates under various banners and formats, ranging from hypermarkets to supermarkets, as well as convenience stores and online commerce. Carrefour is recognized for its ability to adapt to market changes while remaining committed to consumers, particularly in terms of competitive pricing and product diversity.

Areas of Expertise and Key Achievements

Carrefour is a pioneer in the retail sector, having introduced innovative concepts such as hypermarkets, which combine a wide variety of food and non-food products under one roof. Over the years, Carrefour has diversified its offerings to include financial services, private label products, and sustainable development initiatives. The group has also implemented advanced loyalty programs, utilizing customer data to personalize the shopping experience and strengthen consumer engagement.

Recent Contributions and Notable Projects

Recently, Carrefour has been involved in several important initiatives aimed at transforming and modernizing its operations. For example, the group participated in the creation of the IBM Food Trust platform, using blockchain technology to ensure the traceability of food products. This initiative allows consumers to verify the origin and journey of certain products, thereby enhancing trust in supply chains.

Carrefour has also collaborated with ProovStation for the installation of car inspection stations in its hypermarkets, facilitating the evaluation of used vehicles for consumers. Additionally, the group has supported the MACMIA project, focused on training in artificial intelligence and data science, illustrating its commitment to investing in the skills of tomorrow.

Position in the Technological Ecosystem

Carrefour positions itself as a key player in the technological ecosystem, integrating innovative solutions to improve operational efficiency and customer experience. The group has adopted artificial intelligence to optimize its supply chain, reduce costs, and enhance customer satisfaction. By participating in initiatives such as the EU AI Champions Initiative, Carrefour demonstrates its commitment to shaping the future of AI in Europe, while advocating for regulations that support responsible innovation.

Recent Developments and News

Carrefour has recently been involved in strategic discussions to influence European regulations on artificial intelligence, calling for a moratorium on the AI Act to allow companies to better adapt to new requirements. Despite the European Commission's refusal to suspend the implementation timeline, Carrefour continues to play an active role in the AI debate in Europe.

At VivaTech 2025, Carrefour demonstrated how artificial intelligence is transforming the retail sector, in collaboration with VusionGroup, illustrating its commitment to integrating emerging technologies to offer an enhanced shopping experience. Moreover, Carrefour has participated in initiatives promoting the circular economy and sustainable economy, implementing strategies to reduce food waste and encourage responsible consumption practices.

In conclusion, Carrefour continues to distinguish itself through its leadership in the retail sector, adopting innovative technologies and actively participating in discussions on the future of artificial intelligence and sustainability. The group remains committed to providing a quality customer experience while adapting to the challenges and opportunities of the ever-evolving global market.