A nice announcement this weekend for ABTasty. The company reported that it has closed its Series C fundraising with a total of $40 million. Specializing in optimizing the customer experience, the French company will seek to strengthen its market position while expanding its product feature management capabilities to help companies deliver personalized “Amazon-like” experiences.
AB Tasty announces a $40 million Series C round of financing, led by Crédit Mutuel Innovation and their historical investors Korelya Capital, Omnes, Partech and XAnge. The total investment raised by the scale-up has reached $64 million to date. “More than in the stunning innovation that AB Tasty offered to its clients, we were captivated by the corporate culture and the teams of rare intellectual elegance. “, comments Julien Coulon, Chief Executive Officer of Crédit Mutuel Innovation.
“The quality of the interactions for this financing in full COVID reinforces our objective of rapidly transforming this beautiful French nugget into a world leader,” explains Cyrus Contant, Senior Associate of Crédit Mutuel Innovation.
“With this lift, AB Tasty is revolutionizing the way businesses deliver the best customer experiences across all devices,” said Alix de Sagazan, co-founder of AB Tasty. With more than 900 international customers and 10 offices in North America, EMEA and APAC, 60% of AB Tasty’s revenues are now generated outside of France, where its headquarters are located.
Delivering an exceptional global customer experience remains a major concern for all businesses. The client-side solution and Flagship, AB Tasty’s feature management platform, respond to market demands intuitively and efficiently.
As explained by Benoît Bouffart, Director of Technology and Product e.Voyageurs SNCF :
“Our years of collaboration, the quality of our products and our relationship enable us to move forward with AB Tasty with confidence in our respective product developments. When AB Tasty presented us with Flagship, we immediately welcomed the arrival of this product, particularly for our applications, as it allows much more flexibility (progressive roll out, cross-device testing) to serve our mobile first strategy”.
Ingrid Peiniau, Head of Customer Experience at OUI.sncf and David Ruiz, Director of Customer Experience e.Voyageurs SNCF add: “Flagship allows us to deploy AB-tests much more agilely than was previously the case with our applications, but also to be able to envisage cross-device route tests in order to stick as closely as possible to the reality of our customers’ journeys”.
AB Tasty’s previous Series B financing of $17 million in 2017 propelled the company into the US market. After moving to New York to oversee AB Tasty’s expansion, Alix de Sagazan and his team increased their US revenues by 480% in 2 years.
“With this financing, we will continue to invest significantly in our experience optimization and feature management capabilities. We are strengthening our sales and marketing activities in the U.S. to increase our market share,” explains Alix.
Rémi Aubert, co-founder of AB Tasty, adds :
“As all businesses go digital, they need tools to deploy, customize and experiment with new features all the time. Our feature management platform, Flagship, is a game-changer for product and technical teams looking to innovate quickly and securely to keep pace with the market.
In addition to propelling AB Tasty forward in the U.S. and solidifying its market leadership position in Europe, this financing will also allow the company to invest in product evolution.
“Today, we are proud to say that we offer a powerful platform for experimentation, customization and feature management based on AI,” commented Rémi Aubert. “Tomorrow, we will be able to offer even more advanced capabilities focused on the integration of more artificial intelligence and automation in our solutions, thanks to our increased investment in R&D”.
Translated from Expérience utilisateur : ABTasty boucle une levée de fonds de 40 millions de dollars de série C
