Ekimetrics, a European specialist in data science and artificial intelligence for businesses, announced this week the appointment of Laurent Félix as Managing Director France. Founded in 2006, the company has established itself as a data transformation accelerator for organizations, enabling its clients to identify, prioritize and develop their data capital over the long term in order to deploy solutions that improve their marketing and operational performance while making short-term gains.

This appointment of Laurent Félix is part of Ekimetrics’ strong growth dynamic. The company expects to recruit 150 people by 2022, and to strengthen its presence in the United States and China.

By taking over the management of Ekimetrics France, Laurent Félix intends to support companies in their transformations by helping them take full advantage of the potential of data. His priority is to make data science one of the main levers to meet the challenge of the major transformation of the coming decade, that of the evolution of business models towards more responsible and sustainable activities. Knowing how to measure, how to make decisions informed by indicators, and how to monitor one’s actions and their effects will prove to be an indispensable competitive advantage in the short term, in a market in turmoil.

“I am honored by the trust Ekimetrics has placed in me. We offer a complete and unique chain of data science solutions and services to help our clients become ‘data driven’, i.e. able to exploit the full potential of their data, to govern it and to translate it into business opportunities”, says Laurent Félix.

“My mission is to continue to grow our teams in Europe – especially in France – by recruiting new talent and inviting all employees to take part in a unique business experience.”

Over the past two years, Laurent Félix has contributed, as a Partner at Ekimetrics, to the professionalization of the commercial activities and the implementation of the company’s data science transformation offerings. A pioneer in the defense of digital responsibility, Laurent Félix was one of the first signatories of the Convention des Entreprises pour le Climat (CEC), thus militating at Ekimetrics and with its clients for an environmental and responsible commitment.

With almost twenty years of experience in technology-based transformation consulting, this Telecom Sud Paris graduate has developed a solid expertise in the application of new digital technologies to meet client challenges. Previously, Laurent Félix spent fifteen years with the Wavestone group as Senior Manager and member of the management committee of the New Digital Technologies Practice.

“Laurent’s appointment is a testament to the new growth dynamic that Ekimetrics wishes to engage in over the next five years. His mastery of the sector’s challenges, his background and his technological expertise will allow us to increase the excellence of our solutions to deliver an optimal service to our customers and support our ambitions in France and internationally” concludes Jean-Baptiste Bouzige, CEO of Ekimetrics.

Translated from Laurent Félix devient Directeur Général France d’Ekimetrics