French nugget Contentsquare, an expert in Experience Analytics, announced earlier this week that it has completed a $190 million Series D financing, bringing its total financing to $310 million. A new round of financing was led by BlackRock Private Equity Partners, in which most of the existing investors – Bpifrance (via its Large Venture fund division), Canaan, Eurazeo Growth, GPE Hermes, Highland Europe, H14 and KKR – participated.
Contentsquare is a SAAS platform that enables brands to create better digital experiences on their websites, mobile and Apps. Its technology collects billions of mouse movements and mobile interactions to analyze user experience, identify friction points, measure content performance (text, images, video), and compare price impact and product relevance. Contentsquare transforms this data into recommendations, enabling companies to prioritize their decisions and increase conversion and revenue. All the information collected is anonymous and respects all personal data protection rules (GDPR in EU, CCPA in California,…).
This new financing will enable Contentsquare to continue to invest heavily in innovation, particularly in artificial intelligence and predictive analytics, and to continue its strong growth in the Americas, Europe, Asia and the Middle East.
“This is first and foremost a recognition of the incredible work accomplished by our teams. It also confirms the strength of our medium and long-term vision,” said Jonathan Cherki, CEO & founder of Contentsquare. “Our ambition is to accelerate the digital transformation of businesses around the world by enabling them to better understand online behavior.
An enthusiasm shared by Mailys Ferrere, Director of the Large Venture Investment Division at Bpifrance:
“Thanks to this D series, Contentsquare is strengthening its undisputed position as a world leader. We are very proud to support this fine Next 40 company and its business project, which accelerates and improves the digitalisation of the economy and businesses, an issue that has become crucial in all sectors”.
Contentsquare currently has more than 700 customers – including 30% of the Fortune 100 – including Ikea, Sephora, Orange, American Express, Dell, Carrefour, SNCF, Toyota, etc. Contentsquare has also built a complete ecosystem thanks to more than 100 partnerships worldwide; technology partnerships with leaders such as Adobe, Google and Salesforce; and strategic partnerships with leading consulting firms and digital marketing agencies.
Virginie Morgon, Chairman of Eurazeo’s Executive Board said :
“We are very pleased to renew our support to Contentsquare in this fundraising. Contentsquare’s ambitions and potential fit perfectly with Eurazeo’s Growth Equity strategy of supporting companies that are leaders in their markets. More than ever, Contentsquare will be the partner of choice for companies in a world that is undergoing an accelerated transformation towards the digital world.
Contentsquare analyzes 10 billion customer interactions and nearly $1.4 billion in online transactions every day, making it one of the world’s largest behavioral data benchmarks.
To help brands adapt during this time of crisis, Contentsquare has created an information portal on the impact of VIDOC-19 on eCommerce. This new tool, available online free of charge, enables continuous monitoring of the impact of the pandemic on online consumer behaviour by country and industry.
Since its inception in 2012, Contentsquare has grown exponentially.
In 2019, its turnover increased by more than 200%, with a strong acceleration in North America (40% of its business), Europe (55% in total) and Asia. Contentsquare has also doubled its workforce in the last twelve months, from 300 to more than 600 employees.
The company has 8 offices in Paris, Munich, London, New York, San Francisco, Tel Aviv, Tokyo and Singapore. With 170 people in R&D, Contentsquare places innovation at the heart of its strategy. The company holds numerous patents and is constantly developing new modules.
“Our customers and partners will benefit from the acceleration of our innovation, which will be done both organically with significant R&D recruitments and through acquisitions,” adds Jonathan Cherki. “We will also accelerate our business development in our existing markets and in new countries.
In 2019, Contentsquare acquired Clicktale, its main competitor, and Pricing Assistant, a pricing and product analysis solution. Key functionality from both solutions was quickly integrated into the Contentsquare platform. These transactions enabled the company to consolidate its position as a global market leader.