In this 4th edition of the Synapse AI podcast, hosted by Mathieu Barreau, Vincent Perriard presents Origyn, a Swiss non-profit foundation that aims to fight against the counterfeiting of luxury goods.

ORIGYNcombines decentralized technologies ORIGYN combines decentralized technologies with artificial intelligence (AI) through machine learning (ML) to revolutionize the fight against counterfeiting. This digital certification technology authenticates luxury goods in an instant. All it takes is a photo of the item in question using a standard smartphone app. For the first time ever, an object represents its own identity, its uniqueness, through its biometrics.

Counterfeiting is an endemic problem that luxury brands are desperate to solve.

In the watch industry, for example, it is estimated that around 40,000,000 counterfeit watches are produced each year, which unfortunately results in a significant “brand saturation”. In addition, 1,600,000 “super counterfeits” are produced every year, resulting in a loss of revenue in the primary market estimated at $224,000,000.

Brands are now able to spot counterfeits and expose the offending producers, thanks to ORIGYN. The Swiss foundation offers a solution to counter this damage to the reputation of luxury brands, this financial loss and the jeopardy of the long-standing trust between companies and their customers.

For the first time in the history of watchmaking, a watch is taking advantage of its own biometrics and representing its identity, its biometrics and represents its identity, its uniqueness. ORIGYN promises to authenticate an object directly, without the help of a barcode, a microchip, an engraving or any other intermediary. The foundation plans, in the framework of a partnership with an insurer, to certify and financially guarantee the result of its authentications.

Translated from Synapse AI N°4 : Origyn, une solution qui promet de mettre fin à la contrefaçon