Robotic process automation and machine learning: the bet of hotels to boost tourism

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Robotic process automation and machine learning: the bet of hotels to boost tourism

UiPath, a company specializing in robotic process automation, has leveraged its technology to develop several automation processes for the tourism industry. This sector is one of those that has been hit hard by the Covid-19 health crisis. Several aspects will be subject to potential automation in order to help tourism companies and structures: management of the surge in reservations, cancellations and refunds, optimization of logistics, improvement of efficiency and customer satisfaction, etc.

Robotic process automation by UiPath to help tourism

In order to boost the tourism economy in the context of the health crisis, but also to help this industry after the crisis, UiPath, a company specialized in robotic process automation (RPA), wanted to adapt its innovations and technology to the tourism sector.

The implementation of RPA is part of the digital transformation strategy of companies.
companies. UiPath’s technology, along with its portfolio of competencies, helps organizations create a digital workforce. Maxime Laugier, Area VP Sales France, refers to this strategy:

“The Covid-19 crisis has reinforced the need for hospitality companies to automate business processes in order to improve their customers’ experience, but also to relieve their employees of repetitive tasks. With the growing demand for businesses to become faster and more agile, we are pleased that more and more industry players are choosing the UiPath platform for end-to-end automation that supports their recovery from a challenging period for the hospitality industry.”

Virtual assistants will allow employees to offload time-consuming and repetitive tasks to refocus on higher value-added activities. These virtual assistants aim to put the human back at the heart of the company. They have been designed to automate repetitive tasks, the software robots interpret, trigger responses and communicate with other systems, either with human supervision or automatically in the background.

The UiPath platform used in hospitality companies

The new version (21.4) of UiPath’s flagship platform offers a Task Mining solution that uses machine learning models to identify the most frequent task patterns in the data, and repetitive activities that could be automated without interrupting employees’ work. In parallel, advanced process mining tools are integrated with Automation Hub to enable users to identify and implement
that generate immediate operational improvements and help achieve goals faster.
to achieve objectives faster.

The platform has been leveraged at Meliá Hotels International as part of its Robotics 360 digital transformation project. Carlos González, vice president of strategic planning for the hotel firm, commented on the use of UiPath’s technology:

“During the pandemic, we had to radically adapt the way we work and interact, and RPA technology helped our employees manage a large number of transactional tasks automatically and remotely.”

In 2020, and in a very challenging environment, Meliá has achieved very positive results with automation in areas such as administration, operations, sales, human resources and risk management, among others. For example, robots perform tasks such as reconciling invoice payments, reading and extracting information, delivering documents in bulk or automating the management of internal requests, etc.

Translated from Automatisation robotisé des processus et machine learning : le pari des hôtels pour relancer le tourisme

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